How to Launch a YouTube Influencer Campaign from Scratch

How to Launch a YouTube Influencer Campaign from Scratch

May 16, 2025

From Zero to Campaign: Running a YouTube Influencer Strategy in 2025

TL;DR

Launching a YouTube influencer campaign might feel overwhelming — but it doesn’t have to be. In this step-by-step guide, you’ll learn how to plan, launch, and scale a creator strategy even if you’re starting from zero.

✏️ Step 1: Define Your Goals

Start simple. What do you want from this campaign?

  • 🎯 Brand awareness?

  • 🛒 Sales?

  • 📧 Email capture?

Write down 1–2 clear KPIs before doing anything else.

🔍 Step 2: Identify the Right Creators

Use filters like:

  • Niche

  • Engagement rate

  • Subscriber count

  • Country or language

Tools like YouFindr let you apply all these in seconds and instantly view contact data.

📅 Step 3: Build a Collaboration Timeline

Break your campaign into phases:

  • Discovery

  • Contact + negotiation

  • Content creation

  • Publication

  • Follow-up + analytics

Keep it organized in a simple Airtable or Notion table.

✉️ Step 4: Outreach & Messaging

Use this basic outreach structure:

Hey [First Name],

Big fan of your channel! I run [Your Brand] and we’re launching [Product/Campaign] that’s a strong fit for your audience. Would love to send you the brief!

Cheers,
[Your Name]

Always personalize the first line.

📈 Step 5: Track Results

Track:

  • Views

  • Engagement rate

  • Link clicks / discount usage

  • Sales or signups

Use tracking links and a dashboard.

💼 Bonus Tip: Start Small, Learn Fast

Test with 3–5 creators before scaling.

Then use YouFindr to scale to 50+ creators with verified contact info and organized export.

✅ Final Thoughts

You don’t need a huge team or budget to run a successful YouTube campaign.

You just need clear goals, the right creators, and a tool like YouFindr to save time.

🚀 Try YouFindr Now

👉 Start for free and run your first creator campaign with 3 free verified profiles.


Théo R.