TL;DR
Smaller YouTube creators (under 100K subs) often bring better engagement and conversions. This guide explains how to find the right ones and contact them efficiently — even without a huge budget.
🎯 Why Work With Small Creators?
Big channels charge big fees. Small creators offer:
💬 Higher engagement rates
🎯 Niche community alignment
💸 More affordable pricing
And they’re often more responsive to new partnerships.
🔍 How to Find Small Creators Manually
Search for your niche keywords on YouTube
Filter by view count and upload date
Check channel pages for subs + contact info
Copy emails from the About section
✅ This works — but it’s slow.
⚙️ How to Save Time with a Discovery Tool
Manual is fine for a few creators. If you want to scale:
Use YouFindr to:
Filter channels by topic, subs, and engagement
View recent data and audience region
Instantly access verified email and LinkedIn
No scraping. No guessing. Just matches that fit.
📬 Contacting Small Creators the Right Way
Here’s what to include:
A short intro
Why you chose them
What’s in it for them
A soft CTA to reply
Example:
"Hey [First Name], I loved your recent video on [Topic]. We’re launching [Product] and it feels like a perfect fit for your audience. Mind if I send over a short brief?"
Short. Clear. Friendly.
🧠 Bonus: Know What to Look For
Before contacting anyone, check:
Posting consistency
Recent views
Comment section activity
Any mention of sponsored collabs
With YouFindr, you can preview all of this before you even use a credit.
✅ Final Thoughts
Small creators are often your best bet for authentic, affordable influencer marketing.
Manual research works, but using a tool like YouFindr makes the process way faster and more scalable.
🚀 Try YouFindr Now
Start for free and get 3 free verified creator profiles to try it out.
Théo R.